Where are Your Customers Clicking?
Ads are everywhere, especially on social media. Between dark posts, sponsored content and native advertising, consumers are inundated with advertisements. And while they say they’re fed up, a new study conducted by Blue Fountain Media found that 70% of those surveyed click advertisements and purchase. Understanding the motivation behind these clicks can reveal where your business fits in and lead to more effective marketing practices.
The most clicks come through Facebook (38%), Instagram (37%) and YouTube (14%); it’s important to meet your customers where they’re taking these actions.