Why Are Your Customers Searching?
You have about 30 seconds — or less — to connect with your customer. As attention spans of audiences continue to shorten and more people turn to mobile and voice searches, marketers need to have a laser focus on meeting their customers’ needs immediately.
How? Optimize content for search intent. We’ve all heard of search engine optimization, but search intent optimization is all about understanding why someone is searching online, according to a recent article from Content Marketing Institute. CMI describes search intent in more detail and guides marketers on how best to incorporate it into their content plans.