How Will Chrome’s Cookie Changes Affect You?

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Google recently announced major changes to how its browser, Chrome, will handle cookies. Following suit with Apple and Firefox, Google will minimize the role cookies play in data collection. And what does that mean for display advertisers? It’s time to move your understanding and focus from third-party to first-party data.

So what do first-party connections look like?
1) Email subscriptions
2) SMS subscriptions
3) User accounts

Each of those direct connections will provide a much more effective means to communicate with customers who have given their permission to be marketed to - i.e. they accepted your terms and conditions or privacy policy that outlines how their personal information will be used.