Three Takeaways from Social Media Week NYC

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Elizabeth recently returned from Social Media Week in NYC, brimming with fresh ideas and confident that EL remains ahead of the curve. The theme was ‘Stories: With Great Influence Comes Great Responsibility,’ and she has three takeaways:

1. Be authentic.

  • Don’t be afraid to pull back the curtain – show off your company culture, embrace your weirdness and be proud of what makes you different.

  • Save the high gloss for more “traditional” channels (TV, print, etc.).

2. No video? Google doesn’t see you.  
In a nutshell: If you’re not creating video, you’re blind to Google.

  • Be platform sensitive when planning a video – for example, you need a good vertical shot for Instagram and Stories.

  • Don’t think of a video as a one-and-done – break it into short, bite-size clips so it can be used across platforms.

  • Plan ahead for video shoots. High quality, evergreen content should last for 3-5 years.

3. Tell stories.
Every day, 500 million people worldwide use Instagram Stories, it’s driving the bulk of Instagram’s growth.

  • Audiences have come to expect videos and images to be vertical (portrait) rather than horizontal (landscape).

  • Thanks to stories, videos with audio – voice overs, music and sound effects – are coming back.

Wondering what this means for your brand and your budget? Shoot us an email at Hello@EvansLarson.com and let’s chat.