How to Measure Your Influencer Campaigns

There is a time and place for influencer marketing - and the same goes for evaluating results to make sure your goals and objectives are met. 

Upfluence has a comprehensive guide that we like on measuring metrics and tips on how to pick the right influencer for your business. 

Some Upfluence takeaways:

  • Unlike typical social campaigns, influencer programs can run into measurement roadblocks. 

  • Content awareness and virality can be issues, so it’s important to focus on metrics like reach, sales attribution and referral traffic. 

  • Make sure the comments, likes and shares are from your local market or target audience. Many influencers support each other with comments/likes that falsely inflate results.